The Effects of Small Business Owners’ Illusion of Control on Business Continuity Intention: Focusing on the Mediating Effect of Resilience and Opportunity Evaluation*

Action sometimes takes precedence over thought because entrepreneurs need immediate decision-making and opportunity capture to prepare for the changing environment. Entrepreneurs use many prejudices heuristics simplify situations, underestimate extent of risks they face, or overestimate their capabilities, believing can predict future control uncontrollable situations. There have been studies on cognitive bias ordinary people, college students, wishing start a business, but there are few small business owners. This study focuses illusion seeks find out what psychology owners is continue without considering employment, conversion, closure in environment COVID-19. Therefore, it was verified through process how misconception affects intention business. who want tries which owner